Driving Transformation at PanDORA

In June 2014 I left a great job at iconic label Columbia Records to solve a problem at Pandora. Pandora's relationship with the music industry was broken and had to be fixed. On the left is the cover of Billboard from August 2013. At right is a cover from January 2017, reflecting a partnership with the industry that was hard for many to envision just 2.5 years earlier. 

BEFORE...

BEFORE...

AFTER. 

AFTER.

 

We unlocked enormous value on the platform for thousands of artists and millions of listeners, and built a true spirit of partnership with the industry.